When I started Kovner & Company, I wanted to bring my 25+ years of global brand experience to emerging brands, to help entrepreneurs reach their dreams and share a catalyst for success.
Even with the extensive information available thanks to online search, blogging and social networking, budding brands make the same mistakes over and over again. Heck, even established brands make the same mistakes.
This creates a system of failure that makes success exceedingly difficult, if not impossible, to attain, not to mention the loss of precious time and money.
I'm launching this blog as an insider's view on what it takes to transition your product idea into a viable business that your customers not only connect with, but they can't get enough of it and can't keep quiet about it.
As a member of the community, you'll gain access to the "secret sauce" needed to grow a brand--from product development and branding, distribution and sales, marketing and ops, and everything in between.
This blog will be a catalyst for growth. It's a way to power up your investment. It's a roadmap to achieving your dreams.
While we can't guarantee you'll be the next big thing, we promise everything we provide is actionable and designed to help you navigate the exciting, thrilling, amazing, yet complicated and sometimes confusing, process of launching a brand...particularly one built with products.
Join us. Let's grow together...